Reflective journal Research Paper Example | Topics and Well Written Essays - 250 words

Reflective journal - Research Paper Example Therefore, managers must be conscience of the ever-changing environmental dynamics for making appropriate decisions, strategies, and policies. Toys â€Å"R† Us-Australia has incorporated an adhocracy/creates culture where innovation and creativity is greatly encouraged as between the employees and the management with a long-term view of growth, product uniqueness, and maintaining market leadership. Removal of a key dimension such as empowerment will: Virgin’s founder and CEO, Richard Branson is well known for his strong work culture and strong business ethics. Virgin Atlantic has grown to become one of the largest airlines in Britain.(Martindale, 2007)His strong work ethic has seen the Virgin group grow rapidly since the terrorism scare in 2002. In line with this growth was the firm’s deviation from the norm by filling vacancies internally. This reward mechanism was highly motivational and saw capacity building amongst its employees build strongly in line with the firm’s overall growth and profit strategies. From such a young, inexperienced team, the management has grown from strength to strength and building a strong organizational culture based on performance setting, strong ethics, and dedication to close relations between various aspects of its business. A strong â€Å"create† culture is key for Toys â€Å"R† Us in light of the type of business it operates. The business primarily relies on high innovation and creativity to differentiate its products in the market as well as penetrating the market in line with the parent firm’s overall objectives of market dominance. Toys â€Å"R† Us has also diversified its business from traditional toy making to capture the broader market of expectant mothers under the line Babies â€Å"R† Us. The consolidation of this market requires extensive new product development to meet its profit